Real apps, builtfor real ideas.
Here's the thinking behind them, not just the screenshots. The change and kill notes are the point, and the first one is written out in full.
Slate
A booking page for independent physios who ran everything through WhatsApp.
The problem it solves
Around sixty regulars, a phone that never stopped, and a Sunday evening spent copying appointments into a paper diary. The alternative was answering the same message forty times a week.
What I'd change if this were a paid product
Make the confirmation the product. Nine of ten people booked unaided, and seven then messaged to check it had worked. The reply is the thing they wanted; the calendar was scaffolding.
What I'd kill
The week view. Four days of work, used by two of ten people. It survived because it looks like the thing a booking tool is supposed to have.
Eight more exist and run
They get written up here as the notes get pulled together, each in the same shape as Slate: the problem, what testing showed, the change, and the kill.
App 02 — name, one line you’d say to a friend, the problem it solved, what you’d change if it were paid, what you’d kill.
App 03 — same shape. The change and kill notes are the point; the screenshots are optional.
Nine apps, and the same lesson each time
Every one of these got built fast, with the same tools and the same speed you'd get. And in every one, the interesting decision was not what to add. It was what to leave out.
That's the judgment you're hiring.
Let's find out if your idea is real
Ten minutes of questions, in your own words, then a straight read on whether this fits. The answers are yours to keep either way.
Tell me about your ideaHere it is. It’s yours either way.
Nothing has been sent yet — this site has no server to send it to, and a form that says “sent” when it means “discarded” is worse than no form. Copy it or open it in your mail app, and it reaches me the moment you hit send. Keep a copy either way: the answers are more use to you than they are to me.